Social media implies a democratisation of information, and requires authenticity and openness from those who would deliberately use it for marketing. Relying on the connected Internet, it means that good stories as well as bad stories spread and stick around.Although engaging publicly with a wide audience, marketers need to remember that they are communicating with individuals. While marketers should engage in the conversation, and can lead it, they cannot control it.
In the internet marketing communication we can observe a new communication landscape. Social media, unlike traditional media channels, represent a unique way of transmitting information in all directions, not just “one-way” and “top-down”. So people generate and share their own content, which is very vital for marketing in tourism industry. Tourism Review team of tourism industry professionals works daily with a number of collaborative media for sales, marketing, public relations and promotion. Perhaps Facebook, Twitter, and YouTube are the best known and effective social media networks for marketing in tourism and hospitality industry.
Social media allows anyone to have a say, and the same tools that are available to individuals are available to companies. Company blogs allow a brand to build a personality and to interact with its target market. Entertainment created and spread via social media increases brand touch points. Using the same channels that are available to your consumer, aids in understanding the consumer, and even the plane of conversation.
When using social media to reach out to content consumers, go to where your consumers are. Social media allows users to express themselves, and this means that demographic information can be compiled to allow for more useful and targeted advertising. This presents many opportunities for targeting advertising, and for finding creative ways to reach an advert fatigued demographic.