References

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  • Stokes, Rob (2008) "e-Marketing: the essential guide to online Marketing"; 2nd Edition;

  • Wua, Shwu-Ing; Weib, Pao-Lien & Chenc, Jui-Ho (2008); "Influential factors and relational structure of Internet banner advertising in the tourism industry"; Tourism Management; Vol.29 ; pp. 221–236;