Email-marketing and Tourism

Email marketing can be a very effective tool to inform customers of future events, or attract new customers by increasing awareness about what your site offers.

Generally email marketing can be implemented with these 3 objectives in mind:
  • (1) Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
  • (2) Sending emails designed to encourage customer loyalty and enhance the customer relationship
  • (3) Placing your marketing messages or advertisements in emails sent by other people

Example of a newsletter (portuguese press in tourism):


Email-marketing Introduction
Email-marketing Conclusions