e-MARKETING | Key concepts

By a general definition, e-Marketing is the application of marketing techniques through new online channels, ie, the set of efforts by an organization through the Internet, mobile networks or other interactive channels in order to communicate, promote and sell their products or services.

marketing.gifThe e-Marketing initiatives must be defined with clear objectives and may use various techniques.

Among them, the most common are:

  • the promotion of products, services, brand or organization's website through campaigns using banners, quizzes, interactive email marketing activities, etc.
  • disclosure or strengthening brand awareness through viral marketing campaigns based on hobbies, videos, games, etc.
  • active participation in social networks, blogs and forums specialty using sharing mechanisms.
  • the reporting of news, promotions and other initiatives and actions through loyalty-marketing email campaigns or mobile-marketing.


To maximize the results of initiatives such as e-Marketing is vital that the organization maintains a web presence that technically complies with the technical and walk the requisites of the various platforms and services online. The profile analysis of visitors of any website shows that most visits now comes from search engines, with particular emphasis on Google, Yahoo, and Bing.

However there are a several search engines that can be either usefull around the world, such as Ask.com, Baidu, Blekko, Duckduckgo, Kosmix, Yandex, Yebol, Sapo, Aeiou, Yummly.
You can also know more about this at DMOZ or at LEME because the presence in these search engines and optimizing the organization's website to allow an indexing of all content efficiently are crucial to obtain the best return.

This is important to all websites and blogs owners who want to attract the attention of entreprises that offers affiliate programs, because this is the major requirement to get permission for these programs is the visibility of the domain where the products will be disclosed.


According WISEGEEK Affiliate Marketing «is a revenue sharing venture between a website owner and an online merchant. The website owner will place advertisements on his websites to either help sell the merchant's products or to send potential customers to the merchant's website, all in exchange for a share of the profits.»

With that definiton in mind, this topic is especially useful for owners and managers of websites and blogs (you must see this) that want to monetize their domains (see here the definition of a domain), we'll talk first more about the three ways to use affiliate marketing:
PAY PER CLICK — Every time a potential customer leaves the affiliate website by "clicking" on the link leading to the merchant's website, a certain amount of money is deposited in the affiliate's account. This amount can be pennies or dollars depending on the product and amount of the commission.
PAY PER SALE — Every time a sale is made as a result of advertising on the affiliate's website, a percentage, or commission, is deposited into the affiliate's account.
PAY PER LEAD — Every time a potential client registers at the merchant's website as a result of the advertisement on theaffiliate's account, a previously determined amount is deposited into the affiliate's account.

To know more about it, please see this article from Vangie Beal:

How Affiliate Marketing Works?

AFFILIATE MARKETING | Watch this carefully
However, before you go further you must see this vídeo and watch to the nuances that this concept brings to you:

go back to the Affiliate Marketing first page