Conclusions

Affiliate marketing is a key tool for any web site seeking growth. In this performance based marketing, merchants reward affiliates commission for successful referrals.



Affiliate marketing can be used to complement other campaigns, whether they be offline or online. Making sure that there are banners to support these campaigns, the
merchant can ensure a wider audience for their other marketing efforts.

Affiliate marketing allows for targeted traffic from niche web sites. While the merchant can focus on a broad spectrum of web sites, affiliate marketing allows for the targeting of niche traffic sources.



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